If you're in the U.S., you might think the warnings on cigarette packs there are quite strong. Come to Mexico. The packs here really make the point. Smoking is NOT a good thing. And since, unfortunately, many of my Mexican friends do smoke, I've had plenty of opportunity to check out these packages the last few days. I begged an empty off my friend Juan to make this book.
Yes, that really is a photo of a dead rat on the cover, just above the Marlboro branding. The line at the rat's feet says "Toxic Product." The spine says "Smoking kills." And on the back we get:
"When you smoke, you're looking for a slow and painful death.
"Tobacco contains more than 4000 substances that seriously damage the body."
And..."Contains cyanide, a mortal poison used in rat killer."
But still they smoke.
This little hand-made mini journal with longstitch binding has 12 signatures of 14 pages each. The signatures alternate in cream and tan bond paper. The stitching is done with tan linen thread. After cutting the box open, I lined it with cream colored paper. Because of the glue, it needs to go under weights for a day or so to stay completely flat. It's a nice fat little journal and a good size for a purse or pocket.
Smoke, anyone?"
Yes, that really is a photo of a dead rat on the cover, just above the Marlboro branding. The line at the rat's feet says "Toxic Product." The spine says "Smoking kills." And on the back we get:
"When you smoke, you're looking for a slow and painful death.
"Tobacco contains more than 4000 substances that seriously damage the body."
And..."Contains cyanide, a mortal poison used in rat killer."
But still they smoke.
This little hand-made mini journal with longstitch binding has 12 signatures of 14 pages each. The signatures alternate in cream and tan bond paper. The stitching is done with tan linen thread. After cutting the box open, I lined it with cream colored paper. Because of the glue, it needs to go under weights for a day or so to stay completely flat. It's a nice fat little journal and a good size for a purse or pocket.
Smoke, anyone?"
I read a book that said that the more graphic warnings are actually more likely to make people *keep* smoking! People sure are funny.
ReplyDeleteI'm enjoying following your progress every day. I'm sure you'll get a lot of inspiration while you're in Mexico.
They sure know how to do a warning in Mexico. Just wish it was more effective. Great size and shape for a book.
ReplyDeleteI have a Russian cigarette package, but the rat on this is so much more!
ReplyDelete